HOW I LEARNED TO STOP WORRYING AND LOVE THE BLOG
This is my third blog. The other two I wrote when I could find the time. That was almost never. My posts were sporadic. My excuse for not blogging was the same I hear from many of my clients: I was too busy doing my job.
My job, incidentally, is helping companies build strong global
brands. In a blinding flash of the obvious I realized that blogging
isn't a sideline activity, it's a vital part of my job. If you are a
CEO with a vision or anyone who gives advice for a living, then I would
argue it's your job too.
Today, I've decided to stop trying to find time to blog and instead
start making time to blog. Its the fastest way for me to distribute
news and ideas that may help my clients and friends. Increasingly it
will become the first place your clients or customers go to seek advice
in your field. If you're not there, you won't be part of the
conversation.
This blog is dedicated to CEO's and senior management who have not received formal training in strategic marketing and brand development. My goal with this blog is to take the mystery out of brand building, marketing and web 2.0 with a common-sense approach to how these concepts apply to operations, profits and the growth of your business.
Today much of my work is helping my clients embrace and exploring the implications of web 2.0 for their business. Blogging is a central part of that phenomenon. If you are not blogging yet, well at least your reading one. That's a start. Blogging is a great way to engage your target audience and to facilitate them in accomplishing their goals. Which, after all, is the reason your company exists in the first place, isn't it?
If you would like some tips and advice to get started you'll find
plenty of help online. I can also recommend two books that helped me:
- Naked Conversations by Robert Scoble and Shel Israel. An insightful introduction to the effects that blogs are having on business.
- Blog Wild by Andy Wibbels is a practical, hands-on guide for getting your blog up and running.
